
Management loves its metrics and for good reason: “What gets measured gets done.”
The problem is, no data tells good from great. Quite the contrary, actually. Pay too much attention to data and you’ll miss the point of it all.
No data tells good from great.
Don’t get me wrong: data is a good thing. Used properly, data informs and validates what you do. Without data, you’re in the dark.
But then, if you’re lucky, you’ll come across someone truly exceptional.
Someone with heart and taste.
Someone with a deep appreciation for detail.
Someone who treats you with genuine interest and gratitude.
Someone who makes it clear it’s not about the numbers.
Great transcends data.
Of course, use data. Just remember: data is not the thing.
Above all, follow your heart and cherish the subtle and the intangible—the essence of great.
Do so, and all the data will follow.